Act or effect to learn, to perceive a fact or verdade' '. Thus, we live a paradox currently. We are in the age of the information and the knowledge. Many are the information made possible for the new technologies, making with that the people confuse information with knowledge. That is, knowledge is fruit of the interrelao of people, therefore, so that it exists, it is necessary to have a production and transmission of information. Then, information is the interpretation or perception of what already is known, above all, to make with that the other can through it produce knowledge. In this exactly context, according to some scholars, the knowledge comes to be the result of the understanding of the social environment, from the moment where it results of the interaction between the pairs. They exist basically two types of knowledge: explicit Tacitus and.

Tacit knowledge nothing more is of what that available one with people and that it does not meet legalized in concrete ways. It is the knowledge that the people brings obtains and goes acquiring during its life. Already the explicit knowledge is that one that can be stored, for example, in documents, manuals, data bases or other media. Nonaka & Takeuchi (1997) had identified four ways of conversion between tacit and explicit knowledge. The externalizao process is the transformation of the tacit knowledge in explicit.

The internalizao is the inverse process. Already the combination is the process of interaction between explicit knowledge for generation of new knowledge. In turn, the socialization is the interaction between tacit knowledge. The value of the knowledge shows in the economic results. The authors who deal with the subject currently consider that the value of a company is determined more for its intellectual capital of what for its financial capital. With this, it is evident that who currently withholds the power in the market is that one that possesss information and knowledge and knows geriz them of satisfactory form, therefore in this way could only be creative and innovative.