Mariana Velasquez

Thousands of tourist of all part of Brazil and the exterior join it groups of lesbians, gays, prostitutes, travestis, in morbidante sexual excitement, making of the first Brazilian capital a lasciva city. Salvador surrenders it frenesi of the mulherio, that in sensual molejos provides to beauty spectacle. When seeing that scene, Mariana went down the stairs and was put in the multitude: Behind the electric trio who does not only go already died With the arms strained for top, dressed in one top white take-that-falls, shook bumbum, balanced the seios. With 23 years, green eyes, bronzed colored person of 1,70 of height, hair chestnuts cacheados until neck, was synonymous of sensuality and seduction. It did not delay five minutes, a folio put in the nose a soaked handkerchief to it of launch-perfume: it had the sensation of levitar, and the sun seemed more shining incrivelmente. After two hours of folia, returned to the apartment, took bath, put in a skirt jeans, dressed t-shirt, symbol in the chest of the campaign of prevention of the breast cancer white, caught the car and were to the clinic. It arrived in half hour. When entering, it perceived that it had about ten seated people, envoltas in a semblante of concern, to the attendance wait.

It was until the balcony of information. Which is its name? the attendant inquired. Mariana Velasquez. Its examinations are with the doctor; it is taking care of to one lady, but you will be able to enter in the doctor’s office it you have so soon left. In the wait room, reclineed against the wall, he had an immense sofa in form of it, and, in the center, lined chairs wicker of green cushions, one of front for another one, in one of which Mariana it sat down the side of one lady of 40 years, a little more or less, folloied of the adolescent, pregnant son.

The Stratagem

All consumista structure of the current system of things foments the illusion of &#039 large-scale; ' ter' ' for ' ' ser' ' , and to the measure that the individuals if full of merchandises, they go being each time emptier in the existencial direction. The implicit message for backwards of the diverse propagandas of the current system of consumption is of that, if the living creature to consume its infinite merchandises, will thus have found the perfect antidote for its existencial tdio. Such it offers, in the truth, is a decoy, therefore the stratagem of ' ' dream of consumo' ' it only favors the pautados mechanisms of escape in ' ' deslocamentos' ' ' ' projections livres' ' of the neurotizado individual. It is evident that to the will to consume many times it is beyond the rationality. We can say that, in a general way, he is vitiated who it makes the vice and not it vice the vitiated one. In the diverse vices and crazes of modernity, unconscious projections are hidden that finish for coating, enganosamente, the fabulosas merchandises of the system. Who takes one ' ' bath of loja' ' in badalado shopping it can, in the truth, to be using of this excess of consumption as a way of avoidance not to carry through a reform in its internal world; &#039 is more easy; ' to change of camisa' ' of what to change certain aspects undesirable of the personality. At the same time, to the seen being buying powerful is felt, therefore, desired for the others, thus, it refuses internal feelings of insignificncia and of inferiority, and, to the expenseses of these fantassticos resources, a pleasant one is created recognition illusion.

Certainly it was such constatao, that it made Freud to write: ' ' It is impossible to run away to the impression of that the people comumente use false standards of evaluation, that is, of that they search to be able, success and wealth for same them admires and them in the others, subestimando everything what truily it has value in vida' '. (Freud, 1974, p.73) The neurotic tries, for the way of the consumption, to exist and to be accepted as person, therefore its purchases are not utilitarian, but yes a manifestation of the poverty of its internal universe, factor this that constantly compels to appeal to it to the wealth and the opulence of the external world. If what it bought loses its function as symbol of status or investment of its capital, he is despaired e, for times, dumb drastically its aesthetic and enterprise concepts. An authoritarian and invisible conscience compels the neurotic if to adjust to the fashions and crazes passengers, internally creates terrible uncertainties that finish being used for the system as weapons of control and ideological manipulation. Trying to run away from its existenciais doubts, the dominated one finishes for buying ' ' certezas falsas' ' , he takes what it to a gradual process of desumanizao and, finally, the neurotic finishes being ' ' coisificado' ' for the consumption system, becoming in this way, plus a mere merchandise of the capitalist society.