An entrepreneur is more easy to define the mission of a company of what to make its collaborators to identify itself with it. This occurs, because each person has its values, that can divergir of the values of the company that they must reflect the mission enterprise. (OAK, 2004) Porras and the Collins (1998) mention that the mission is a purpose and do not have to be confused with specific goals and commercial strategies, a time that is possible to reach goals and to conclude strategies. However, the purpose is inalcanvel. The purpose in not dumb itself, but yes inspires changes. The author still describes a method to define the purpose of the company.

First the entity must describe what it manufactures or offers its customers and if to ask why this is important? It must be questioned some times so that some arguments are arisen and subsequentemente to question why these arguments are important. The result can be, for example: – the mission of our company is to offer quality of life to our customers so that they enjoy of inesquecveis moments. References OAK. F., Practical of strategical planning and its application in organization of the third sector. 2004. p, 207. Dissertao (Mestrado).