The concept of corporate branding appeared in the U.S. in the early twentieth century. Then the number of companies operating in the same area, critically increased and came to the fore the need to create the conditions for recognition enterprise, its allocation among competitors. Corporate identity is a set of graphics and conceptual forms, united by one common idea. The purpose of branding – to create a recognizable company image, select it from the total mass of competitors. It promotes the integration into one whole all the information coming from the company: proposals on the services of the company, its products, working with suppliers, etc. It is formed and a positive outlook firms from consumers and partners. To create a corporate identity, above all, an analysis of the competitive environment of the enterprise and identifies its characteristics – characteristics.

What do you offer your customers what not your competitors? Based on these studies, formulated the idea of the company, its image is born. The image of the firm – a set of ideas about your business that you wish to convey to your customers and partners, Naturally, it should be aimed at consumers of your products or services. Therefore, when creating the image the company is taken into account the theory of sales, especially geographical, sociological images of the groups consumers, which will focus on the work of the firm. At this stage, formulated the ideology of the brand, its values, the main aspect that differentiates your brand from similar offerings on the market.

One effective way to convey information to consumers is – transport advertising. Includes: various panel and panel construction; place on the exterior and interior surfaces of any kind of transport; specially allocated places at railway stations, covered bus stops, airports and similar locations, at public facilities or equipment, including a glass box, electric light inscriptions store signs, as well as many other places in the open air, whose use for commercial purposes is permitted in accordance with established procedure. In most cases, the main function of the outdoor advertising sites is often the reinforcement and the addition of advertising in other media, by reminding the public about the brand product and company names mud and somehow associated with him an outstanding property, or outstanding idea. In such cases, you should follow some important rules of outdoor advertising are: frequency of use in crowded places. To attract attention for its design and beauty. Be clear and legible.

Be clear and understandable. The same ads can be for informational purposes only, is basically the advertisements are placed in locations where the public enough time to read the text. This places as transport, train stations, or points out bus stops. In such places you can put more advertising. When there is a "reluctant readers" who are able to repeatedly read carefully your appeal, just remind yourself, in many cases it may simply be unprofitable occupation. In this case, very effectively publish humorous or detailed images, for the attentive study that there is enough time. So, more briefly, we note the features of these channels of advertising: Advertising in flexibility, the high frequency of repeated contacts, low cost, weak competition, but the lack of selectivity of the audience, limit creative nature.

Advertising on transport: low cost, high frequency of repeated contacts, flexibility, lack of competition, but small selective audience, shortness of advertising exposure. Advertising on transport Advertising on vehicles is classified into three types: Vnutrisalonnye advertising plates, outdoor advertising posters Station posters placed at railway stations and airports, bus stations, on trams and trolley buses. The advantages of advertising on the means of transport is well evident, and therefore effective. It can be used to deliver advertising to wealthy people who use machines. Constantly moves around the city, the announcement will see different groups of consumers. Affects of people in a confined space (Only ads in stores). Disadvantages of advertising on the means of transport Constant movement, people have only a few seconds to absorb the information (applies only to advertising on the sides). It is not always appropriate and not always available. The company 'posmonet' there will always be educated ideas for promoting your business in the market for goods and services.

We can say about the unique features of the show as a specific type of marketing communications in the fashion business – namely, about synergistic effect of a fashion show, which enhances the brand's design concept. Only after showing the new collection are a massive advertising campaign aimed at informing and replication new fashion images. Activation of personal selling is occurring in the period following the show, when the collection is displayed in the store. The main event for sales promotion (the most widely used method in fashion business) – seasonal discounts (sale) – also starts during the off-season, when the island faces the problem of the current collection selling in anticipation of the new fashion season. PR-actions are planned in such a way as to sustain interest in itself collection, the designer of the period after the show and during the first week sales of a new collection to maintain consumer interest in the product. 2.

The second most important advertising tool for marketing communications design brand is advertising. In fashion marketing, advertising performs the classic role of non-personalized communication. The effect of seasonality, always present in feshnbiznese, transience and constant change in fashion education, demand from the fashion ads in the first place to provide information function to report the emergence of a new collection, the main fashion trends and ways of the season. The successful development of designer brand must have clearly articulated identity and individuality, are created by using images that are an integral part of advertising campaigns.

Corporate identity for the majority of companies is just the set of beautiful pictures. Folders, business cards, logo and other items made in a single design. But is this true? Look at the corporate identities of major companies and try to analyze what you see. For a large company branding – a tool the company works with customers, business partners and media. Uniformity of graphic design, a single semantic load of advertising messages, a reflection of corporate ideology – it all allow large companies to operate effectively. Corporate identity development – time-consuming process that requires a full commitment from the Executive customer. Many aspects of the customer, its specificity should be taken into account and reflected in the course of this work. Also required is a marketing research and clever structuring the brand that will create an effective corporate identity.

Thus, the corporate identity for a large company – is a tool in the first place. Graphic design corporate identity – an interpretation of the results of marketing research. That is the basis of these provisions, and the source of all competent developers of corporate identity. Although, if you look in detail, such an approach is absolutely right for companies of all sizes. Because common sense and professionalism anyone else fails.